ADIRE is an indigo dyed fabric which is an inherited cultural root and Heritage that has been passed from generations, and maintained in the presence.
It is a Bestowed heritage for the perquisite of the generations of the south western People of the West African country Nigeria. An ancient textile which has significantly retained its relevance from inception up till date
ADIRE is Culture and culture refers fully to the cumulative deposit of knowledge, experience, beliefs, values, art, moral and law.
Culture is the way and life of a people that is able to generate for them assets and wealth through the application of their given skill, a means by which many switch their skills into entrepreneurship tools of which they have found extremely enjoyable.
ADIRE heritage festival is a brand initiative of Iroko Event International. Iroko is a brand which came to play has a body which addictively Foster and promote the African culture to the Africans and non-African People in Diaspora.
ADIRE from its inception is a Festival that actively encourage the essence of unity, Self-love and loyalty to one’s Origin. It discovers and identifies with talent and interests while expanding awarness and employment opportunities among Nigerian youths and women, and also generating income for the Nigerian Nation through Tourism.
It Links indigenous entrepreneurs to funding and Growth enhancement support from the UK and Members of British African Alliance while attracting Diasporan investors .
HIGHLIGHTS OF THE EVENT
- Fashion show
- Talking Drum
- Kids play houses
- Black doll (children and family)
- Seminar (also see www.irokoevents.com)
FREEDOM PARK LAGOS
1, Hospital Road, Old Prison Ground, Broad Street Lagos State.
The ADIRE Heritage Festival is set to hold from the 7th-9th September, 2017