There is something refreshing about Friday evenings, even the scents from the wind are filled with raw energy and the birth of new actions waiting to unfold.

For some, it is the celebration of new handshakes, laughter, spontaneous or formal bonding, music and glamour, for others it might be confiding to the routine and the limitations of a TV box in a quiet street in North London where nobody knows their neighbours.

But Friday the 4th of July 2014 was not just refreshing, it was different, it was profound and it was colourful and all roads lead to St Johns, Lower Clapton in Hackney, and East London for The prestigious Ebony Business Recognition Awards.

EBR Awards aims to promote and celebrate Black Business achievers, Role Models, Entrepreneurs, Professionals and people making a difference within the Black Community.

It focuses on both achievers in the public and the private sector.

The Awards also helps to enhance people’s business profiles, reputation and promote the great work of aspiring entrepreneurs and role models.

As the founder of an organization called AFRICA4U, I was in the company with my business partner, Mr. Zac Darkes – The Founder of ZIMLINK, not just for a colourful evening, but to conduct video interviews with some of these black achievers making a big difference to their communities both in the private and in the public sector.

WE ended up conducting over 12 interviews and I was deeply overwhelmed by the enthusiasm, calibre and the natural talent of many of these achievers that we met and interviewed on the night.

It was perhaps the first ever awards I had been to in London, that celebrated the achievements of new passionate faces with untold stories and people I had never met.

Society and The Media in many cases focuses a lot on “Celebrities” but I have often asked, what does a Celebrity really say about someone? Do we sometimes look up to popularity for the wrong reasons?

I would rather be a Role Model than a Celebrity. Being a Role Model is about setting example and not all Celebrities set example, hence not all Celebrities are Role Models


On the evening, I felt humbled and honoured to meet and engage with many Black Role Models.


I also ended up winning Two Awards on the evening, The Special Awards for championing Black and Ethnic Minority Visions and The Male Business Coach of the Year.


I left that evening with a smile on my face and the next day, I was eager to look up the profiles of all the winners and the participants on the Net, I was very impressed was with the great work that they had achieved.


Organizing an Awards involves detail, hard work and a high level of organizational skills, it also involves research and sometimes research is about opening up the mind and the eyes into a world of new territories of people who are unique and have untold stories, I call these people – The Quiet Achievers


The Room that evening was filled with the warmth and the smiles of quiet achievers and my mind quickly raced to what it took to organize an event like this.

My mind raced back once more to The Founder of The EBR AWARDS, – Mr. Calixtus Okere.


I remember the first time I spoke with him on the phone, I sensed a tone filled with passion, urgency and ambition, when I eventually got to meet him at The Awards night, the same hints of urgency beamed from his eyes and straight away, I knew I was talking to a Man blessed with a huge heart and drive.

Today EBR Awards continues to go from strength to strength and in my last conversation with Mr. Okere, I was planned that more future awards will also take place outside the UK, to maintain the growth of an International Brand.

To find out more about the EBR Awards, visit





About Tony Tokunbo Eteka Fernandez

Tony Tokunbo Eteka Fernandez is an International Award Winner, Published Author & Poet, Broadcast Journalist, MC and Youth Empowerment Consultant . He is also The CEO of AFRICA4U and The Founder of Africans in The Diaspora People also see him as a Cultural and Social entrepreneur, which means he is skilled in working with many different communities, bringing people together in successful focused events. Tony has organised many cultural events …involving both BME and mainstream communities. He is skilled in hosting events that reinforce community cohesion and bringing different kinds of people together. He has organised events in The UK, The U.S.A, Holland, Germany, Romania, Malta and Nigeria and has visited over 22 European Countries. Tony has also organised The Black History Month Celebrations at The UK House of Parliament for over five years in a row He continues to promote the true life and success stories of Africans in Europe and Africans around the world and has organised several small scale literary and awards initiatives aimed at empowering young people. He has also spent time as an International broadcaster and was The Producer and Presenter for AFRICA4U International Radio Talk Show at Reading4u Radio Station for nearly three years. Tony has interviewed high profile Members of Parliament, Distinguished celebrities and some of Africas best musicians including Ivonne Chaka Chaka and Kanda Bongoman. He has also been a guest on BBC Radio on numerous occasions to discuss the community cohesion events he organises at UK House of Parliament and also to recite some of his published work in memory of Nelson Mandela, 50 Years Anniversary of The race relations act and major community issues. Tony has also a Guest on popular Radio stations in Nigeria and The States In the last few years he has been very passionate about Youth empowerment, community cohesion and cultural intelligence. Tony was born in South London and has lived in several parts of England and Nigeria . He started writing at the tender age of nine, a habit he expressed with creative enthusiasm. Tony writes Poetry, short stories and proverbs on personal development. He is currently working on his 4th book which will also be his first novel. He is also into Public Speaking at Special events and Social functions and is a Mentor for young people in the UK Community. He completed a Bachelor of Arts degree at The University of Lagos, Nigeria in English and World Literature. He later went on to attain a teaching qualification at The Frances King International Training Institute, South Kensington London, it was here he studied Teaching English as a Foreign Language. He also studied Web Design at The City University in London. He published his first book in June 1999 called “The Beauty in the Dark” (A Collection of Poetry which received critical acclamation in many circles around the world). .Tony’s aim in life is to inspire the young generation and to encourage the youth to make the very best of their dreams and aspirations,. He published a 2nd book in June 2009 called ” The Sound of Running Water” – A Family gift book of proverbs and quotations on Personal Development and Positive Thinking . In December 2009, he published his 3rd book called “One Moment of Peace”.- A collection of Poetry inspired by personal experiences and spiritual growth. Besides the fact that the Artist has won International online awards, he is mostly inspired by Life experience, love, music and cultural awareness. He was Resident Poet at the 5th London Poetry Festival in 2009 and has been a guest on BBC Radio on very many occassions including The famous Anne Diamond Show. He has also been a guest on a few SKY TV stations and several International Radio Stations around The World
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